Promoting discounts on Shopify just got more strategic. Instead of sending customers to a generic landing page, you can guide them directly to a specific product, collection, or custom page using a modified discount code link. Here’s how to customize your Shopify discount link with a redirect path.
Step-by-Step Guide
1. Get the Shareable Discount Link
First, you’ll need the original link to your discount code:
- Log into your Shopify admin panel.
- Go to Discounts.
- Click the discount you want to share.
- Click Promote, then select Get a shareable link.
- Copy the generated link.
2. Modify the URL
Now, it’s time to point the link to a specific page on your site:
- Paste the copied link into a text editor.
- Change the format from /discount/code to /discount/code?redirect=/new-path
- Replace /new-path with the actual path of the page you want users to land on, such as /collections/fresh-finds or /products/cool-shirt.
3. Example
Original link: https://your-shop.myshopify.com/discount/SUMMER20
Modified link (redirecting to the “New Arrivals” collection): https://your-shop.myshopify.com/discount/SUMMER20?redirect=/collections/new-arrivals
Why Use Redirects with Discount Codes?
Redirecting with discount links allows you to:
- Highlight specific collections or products
- Streamline the customer journey
- Improve conversion by reducing clicks
Whether you’re launching a new line or running a seasonal sale, directing users to the right destination with the discount already applied can boost both engagement and sales.
