Meta has launched an AI-powered translation feature for Instagram and Facebook Reels that automatically dubs videos into different languages while preserving the creator’s own voice and syncing lip movements for a natural viewing experience.
What’s New in Meta AI Translation for Reels
Meta’s new translation tool makes global reach easier than ever for creators:
- English ↔ Spanish auto-translation for Reels.
- Voice cloning that preserves the creator’s original tone and style.
- Optional lip-sync aligns mouth movements with dubbed audio.
- Eligibility: Available to Facebook creators with 1,000+ followers and all public Instagram accounts globally.
- Toggle on before posting: “Translate your voice with Meta AI.”
- Preview mode to check translations and lip-sync before publishing.
- Automatic delivery: Viewers see Reels in their preferred language.
- Meta AI label shows transparency on translated content.
- Creator insights: New “views by language” metric added.
- Full control: Creators and viewers can turn translations off anytime.
- Coming soon: Support for more languages.
Why It Matters for Creators
This update breaks down language barriers and opens massive opportunities for creators. With over 500 million Spanish speakers worldwide, Meta’s new tool lets creators reach new audiences instantly—without learning a new language or hiring translators.
Early tests show a 20% increase in viewership for translated Reels, highlighting how language accessibility drives higher engagement.
From influencers and educators to vloggers and businesses, this update puts global reach within reach—making it easier than ever to connect across cultures.
