Apple has quietly expanded its original podcast efforts with Friday’s launch of The Zane Lowe Interview Series, available on Apple Music, Apple Podcasts and via RSS.
Apple Music has published podcasts before, but not of this nature.
The company today uses its platform to distribute its corporate news, such as the Apple Keynotes podcast, Apple Quarterly Earnings Call and Events at the Apple Store. While the latter is aimed at consumers, it’s an entirely different genre of programming. Its focus is Apple’s retail events, which may include big-name celebs at times, but whose larger purpose is tied to bringing in customers to Apple stores and showing off how Apple’s devices and software are used in the creation of art, music, photography and movies.