‘I want to look like Tom Cruise’: How free game Fortnite makes so much money

‘Fortnite’ rose to viral fame as a free video game but it recently crossed over $1 billion in revenue in 2018, largely driven by cosmetic upgrades bought by players. “I have so much fun playing, that it was like ‘okay, the least I can do is buy a skin that I really, really want,'” said one player.

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