Instagram really wants you to post Reels — they’ll even pay you up to $10,000 for one, if you’re lucky.
As TikTok surpasses the 1 billion monthly active users mark, competitor platforms like YouTube Shorts, Snapchat Spotlight and Instagram Reels are incentivizing users to post their short-form content on their apps instead. YouTube established a $100 million creator fund for Shorts, Snapchat is offering cash prizes for submissions to Spotlight challenges and, now, Instagram is upping the ante on its monthly Reels Play bonus program.
New! Instagram Reels now has its own text-to-speech feature 🗣 pic.twitter.com/ttdyI3j9zS
— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) November 11, 2021
Instagram reels has created an illusion that owning or driving a super car should be ones only ambition in life .
— Prashanth Rangaswamy (@itisprashanth) November 12, 2021
