Instagram is testing paying $10,000+ in bonuses to select creators posting Reels

Instagram really wants you to post Reels — they’ll even pay you up to $10,000 for one, if you’re lucky.

As TikTok surpasses the 1 billion monthly active users mark, competitor platforms like YouTube Shorts, Snapchat Spotlight and Instagram Reels are incentivizing users to post their short-form content on their apps instead. YouTube established a $100 million creator fund for Shorts, Snapchat is offering cash prizes for submissions to Spotlight challenges and, now, Instagram is upping the ante on its monthly Reels Play bonus program.