January 1, 2026 – Tesla is making waves in the heart of America’s traditional auto industry by expanding its direct vehicle rental program to Michigan. Through the newly registered Tesla Rental LLC, the EV giant is offering short-term rentals starting at an incredibly low $60 per day, complete with unlimited miles, free Supercharging, and access to Full Self-Driving (Supervised) – all without involving dealers or traditional rental companies.
This bold move brings Tesla’s innovative rental service right to Detroit’s doorstep, challenging legacy automakers on their home turf while accelerating EV adoption.
Tesla Rental Program Details: Pricing and Perks
Tesla’s Michigan rental initiative is designed as an extended test drive, allowing customers to experience the full Tesla ecosystem for up to 7 days. Key features include:
- Daily Rates:
- Model 3 and Model Y: $60/day
- Cybertruck: $75/day
- Model S and Model X: $90/day
- Inclusions:
- Unlimited mileage (in-state only)
- Free Supercharging nationwide
- Full Self-Driving (Supervised) capability included at no extra cost
- Managed entirely through the Tesla app for seamless booking, unlocking, and monitoring
- Purchase Incentive: Renters who order a new Tesla within 7 days of returning the vehicle receive a $250 credit, effectively turning the rental into a low-risk trial that could pay for itself.
The program is currently in the filing stage with Michigan regulators, following successful pilots in California. While an exact launch date hasn’t been announced, bookings are expected to appear in the Tesla app once inventory is allocated to the state.
Why Michigan? A Strategic Power Move in Detroit’s Backyard
Michigan, home to General Motors, Ford, and Stellantis, has long been a fortress for traditional automakers. Tesla’s direct-to-consumer model has historically faced regulatory hurdles here, but this rental expansion via Tesla Rental LLC bypasses dealership networks entirely.
By offering affordable access to premium EVs with advanced autonomy features, Tesla aims to:
- Normalize Full Self-Driving technology through real-world exposure
- Convert renters into buyers with hands-on experience
- Disrupt conventional car rentals, where EV options often come with high fees and limited charging support
Early reactions on social media highlight excitement: users praise the cost savings for road trips compared to gas vehicles, potential national rollout, and accessibility for groups like seniors who could benefit from supervised autonomy.
How Tesla’s Rental Compares to Traditional Options
Traditional rental companies like Hertz or Enterprise charge premium rates for EVs, often with mileage caps and extra fees for charging. Tesla’s program undercuts them significantly while providing superior perks: Feature Tesla Rental (Michigan) Traditional EV Rental (e.g., Hertz Tesla) Starting Daily Rate $60 $100+ Unlimited Miles Yes (in-state) Often limited Free Supercharging Yes No FSD/Autopilot Included Yes Rarely Purchase Credit $250 None Booking/ Management Tesla App Counter + App
This direct model not only saves money but removes common EV barriers like range anxiety and charging costs.
The Bigger Picture: Driving EV Adoption and Autonomy
Tesla’s rental strategy is more than revenue – it’s experiential marketing. By letting drivers use FSD in everyday scenarios for a week, Tesla accelerates familiarity with autonomous tech. Combined with free Supercharging, it showcases the convenience and savings of EV ownership.
As demand grows (California pilots sold out quickly), expansions to states like Florida are already in motion. A nationwide rollout could further pressure legacy manufacturers to innovate faster.
If you’re in Michigan and curious about switching to electric, this program offers the perfect low-commitment trial. Keep an eye on the Tesla app for availability – the future of driving is now available for rent at $60 a day.