Meta has introduced a range of business subscription plans aimed at enhancing brand credibility, visibility, and customer engagement across its social media platforms, including Facebook and Instagram. This article breaks down the different Meta Verified Business plans, highlighting their prices and key features to help you make an informed decision for your business.
1. Meta Verified Business Standard
- Price: Starting from $11.99/month per profile
- Key Features:
- Verified Badge: Establishes your business’s credibility by showcasing a verified badge on your profiles.
- Search Optimization: Increases the visibility of your business at or near the top of search results, making it easier for potential customers to find you.
Summary: The Standard plan is a budget-friendly option that provides essential tools for enhancing your online presence through search optimization and a verified badge.
2. Meta Verified Business Plus
- Price: Welcome offer at $40, reduced to $36/month per profile for the first year
- Key Features:
- All benefits from the Standard plan.
- Ad Credit: A $20 one-time ad credit is provided, which must be redeemed within 30 days of signing up.
- Add Links to Reels: Includes the option to add two links per month to your Instagram and Facebook Reels, driving traffic directly to your products or services.
Summary: This plan is ideal for businesses looking for an affordable way to boost visibility with the added advantage of ad credits and linking capabilities in video content.
3. Meta Verified Business Premium
- Price: Welcome offer at $120, reduced to $96/month per profile for the first year
- Key Features:
- All benefits from the Plus plan.
- Get Featured in Feed: Your business profile can be featured as a Meta Verified business in Instagram and Facebook feeds.
- Increased Ad Credit: Comes with a $60 one-time ad credit, redeemable within the first 30 days.
- Add Links to Reels: Allows four links per month in your Reels.
Summary: The Premium plan is suitable for businesses wanting to maximize feed visibility and benefit from more extensive ad credit.
4. Meta Verified Business Max
- Price: Welcome offer at $400, reduced to $280/month per profile for the first year
- Key Features:
- All benefits from the Premium plan.
- Higher Ad Credit: Includes a substantial $200 one-time ad credit for use within the first 30 days.
- Enhanced Link Capabilities: Permits six links per month to be added to Reels, providing more opportunities to drive traffic.
Summary: The Max plan is designed for businesses aiming for the highest level of exposure and benefits, including maximum ad credit and frequent link usage in video content.
Choosing the Right Plan for Your Business
When selecting a Meta Verified Business plan, consider your business’s current marketing goals and budget. The Standard plan is cost-effective for those needing basic visibility enhancements, while the Premium and Max plans offer more extensive promotional features and credits for businesses looking to invest significantly in social media marketing.
Each plan is tailored to meet various business needs, ensuring that whether you run a small local shop or a large enterprise, there’s an option that aligns with your promotional strategy and budget.
