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Value Maker: Jeff Bezos and Amazon | sleon productions

May 7, 2019 • Filed in: Value Maker

When Amazon first launched in 1995 as a website that only sold books, founder Jeff Bezos had a vision for the company’s explosive growth and e-commerce domination.

He finally chose “Amazon” because he liked that the company would be named after the largest river in the world, hence the company’s original logo.

Amazon got started out of Bezos’ garage and the servers that the company used required so much power that Bezos and his wife couldn’t run a hair dryer or a vacuum in the house without blowing a fuse.

In the first month of its launch, Amazon had already sold books to people in all 50 states and in 45 different countries.

Book distributors required retailers to order ten books at a time, and Amazon didn’t need that much inventory yet (or have that much money).

So, the team discovered a loophole. Although the distributors required that Amazon ordered 10 books, the company didn’t need to receive that many. So, they would order one book they needed, and nine copies of an obscure lichen book, which was always out of stock.

He knew from the very beginning, he wanted Amazon to be “an everything store.”

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