The Apple’s “Surprise and Shine” 2026 September event could mark Apple’s new CEOJohn Ternus’s first major product keynote, following Tim Cook’s move to executive chairman.
The headline announcements are expected to include the iPhone 18 Pro and Pro Max, featuring the A20 Pro chip, camera upgrades, and a new Dark Cherry finish.
But the real showstopper could be Apple’s first foldable: the rumored iPhone Ultra, with a 7.7-inch inner display and iPad-style multitasking.
Also expected: Apple Watch Series 12, Apple Watch Ultra 4 with expanded satellite features, and two AirPods 5 models.
Which announcement are you most excited about?