Advertisers have begun shifting their spending patterns in the months since Apple began requiring apps to gain iPhone and iPad users’ permission to track them.
Android ad prices have jumped as iOS users opt out of being tracked, early data show https://t.co/BnwrV9ifXw
— The Wall Street Journal (@WSJ) July 5, 2021
Report: spending on iOS ads has fallen one-third between June 1 and July 1, while Android spending rose 10%; less then 33% of iOS users opt-in to tracking (@patiencehaggin / Wall Street Journal)https://t.co/6geE7qa0EXhttps://t.co/vZL4bdqMxt
— Techmeme (@Techmeme) July 5, 2021