Apple announces new M3 chips Macs

Apple announced new PC chips, MacBook Pro laptops, and a new iMac model at an unusual night-time launch event on Monday.

Ahead of the all-important holiday shopping season, the new chips will refresh Apple’s Mac lineup, which saw sales fall 7% in the June quarter in the face of a global PC sales slowdown.

The new computers, including MacBook Pro and iMac models, go on sale next week, and have the same designs as last year’s models only with new chips. Apple’s iMac hadn’t been refreshed since April 2021, and its MacBook Pro models got a chip upgrade back in January. Apple also released a 15-inch MacBook Air laptop in June.