Facebook freezes hiring, blames iOS changes

Meta, Facebook’s parent company, has told staff it is freezing recruitment as its revenues grew less than predicted, in part because of Apple’s iOS 14 privacy changes.

Apple introduced App Tracking Transparency (ATT) in iOS 14.5, giving users the ability to decline being tracked by advertisers through their apps. Facebook had already been a vociferous opponent of the move, taking out newspaper ads claiming Apple was damaging small businesses.

Later, CEO Mark Zuckerberg claimed that Apple’s moves could even be good for Facebook. Then in April 2021, Facebook warned investors that ATT was affecting the company’s income.

“While we’re optimistic about opportunities ahead, we need to ensure we are making focused, balanced investments to support our most strategic priorities,” Meta CFO David Wehner said in an all-staff email. “We’re facing headwinds including slower revenue growth than anticipated at the start of the year.”