Google AdSense moving to per-impression payments rather than pay per click in 2024

Google is making two updates to AdSense for the sake of consistency and transparency, without expecting an impact on publishers’ earnings. The first change involves shifting from “per click” to “per impression” payments, aligning with the industry standard for display ads. This aims to provide a more uniform method of paying publishers across Google’s products and third-party platforms. The second change involves splitting the AdSense revenue share into separate rates for the buy-side and sell-side, ensuring fees are not processed in a single transaction. Despite these changes, the type and quantity of ads displayed on websites will remain unaffected. The updates are set to take effect early next year and require no action from publishers. Google assures that after conducting tests, it anticipates no significant impact on publishers’ earnings.