Microsoft has announced a new version of its search engine Bing, powered by an upgraded version of the same AI technology that underpins chatbot ChatGPT. The company is launching the product alongside new AI-enhanced features for its Edge browser, promising that the two will provide a new experience for browsing the web and finding information online.
“It’s a new day in search,” said Microsoft CEO Satya Nadella at an event announcing the products. Nadella argued that the paradigm for web search hasn’t changed in decades, but that AI can deliver information more fluidly and quickly than traditional methods.
“The race starts today, and we’re going to move and move fast,” Nadella said. “Most importantly, we want to have a lot of fun innovating again in search, because it’s high time.”