social media

Instagram to Start Hiding Like Counts in the U.S.

The Facebook-owned photo sharing service is getting ready to hide like counts from U.S. users as early as next week, CEO Adam Mosseri announced at a Wired event in San Francisco Friday.

Instagram won’t be getting rid of like counts altogether; users will still be able to see how often a post of theirs has been liked. However, these like counts won’t be displayed to followers anymore, and won’t appear in public Instagram feeds.

Instagram is an American photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.