podcast

sleon productions Podcast #37: Ron Stefanski, The One Hour Professor, Google Adsense Success

This episode’s guest is Ron Stafanski, a Internet Entrepreneur, Consultant, and college professor that lives in Chicago. One of the topics he’s known for is Google Adsense, Google SEO and Content Creation.

Show Notes

top three types of content for Google Adsense: articles, tools, forums

What to avoid: Finance, Tech, & Health

We touch on keywords, backlinks, and placements.

If you see Google search results that contain yahoo or quora references first, it’s a great sign to write an article on that.

Create an article from a form of a question.

Link mentioned: helpareporter.com

What to avoid: Finance, Tech, & Health

Trendy topics to start Blogs on: work from home, home fitness, cooking, home improvement.

Resources from Ron

Transcript

Santiago Leon
Hello, hello. Welcome to the sling on productions podcast where we interview entrepreneurs, business owners and innovators that will inspire you to start something to keep going in life and potentially start a huge startup that one day could impact the world. I have been in the content creation for the past 10 years or so ever since graduating college, I started my blog actually in college and always been involved with content. I studied journalism back in college, and you know, back then you always thought, well like to make money and writing articles is to work in a newspaper or a big media conglomerate. But Google AdSense and Google itself has provided opportunities to more monetize your content. And of course, there’s other companies as well, but like the like the most well known one is Google AdSense. Today’s guest is an expert when it comes to content creation, Google SEO and content creation. Ron Stefanski. He’s an author, a internet entrepreneur, consultant and college, a professor that lives in Chicago. Ron, welcome to the slam productions podcast.

Ron Stefanski
Santiago, thank you so much for having me really appreciate you. having me here and hoping I can help your audience learn a few new things.

Santiago Leon
Ron, I first found you at another podcast I listened to a couple months ago and I loved your content. Love your energy. Can you tell the audience a little bit about yourself?

Ron Stefanski
Yeah, sure. So again, Ron Stefanski website when our professor comm that’s where it kind of my home bases but generally speaking my background a little bit. I started out actually did sales for about seven years. absolutely hated it. I got laid off in 2000 All volunteer laid off, I actually left the job in 2008. Cuz they’re giving me a very small severance. I was like, Oh, sweet, I’ll just get another job. So in 2008, the last recession, I left a job I was actually unemployed for about, I think it was probably eight to 10 months, and I got depressed and everything cuz I’m just one of those people who likes to work. And I was having a hard time because, you know, it was a really hard time with the housing crisis to get the job done. And I actually my first website ever was unemployment, underground calm, which is now completely gone. So it doesn’t even exist. So don’t go look it up or anything, anyone but yeah, so it doesn’t exist anymore. But that was my first website ever and actually built it. And I was like, Oh, cool. I got to start getting traffic to this right. So I like the idea of getting traffic to it. Start to do a little bit of that start to learn a little bit about SEO. And again, this was in 2008. So this was you know what, 12 years ago they started things didn’t work out with that website completely failed miserably, kind of put it off and then you know, spent my the other half of my career about seven years. And corporate marketing also got some some gigs I have my master’s degree so I was able to get some a few different jobs as adjunct professor and a few different colleges started one our professor worked on a portfolio websites really didn’t focus on one our professor at all until this year pretty much. And I’ve kind of just grown from there. But yeah, I mean, in terms of what I do now, and most of my time, I have a portfolio of websites I believe it’s like legitimately lose count. It’s either eight or nine different websites. I actually just sold one. But I have a portfolio of eight or nine different websites, hundreds of thousands of visitors every single month between all of them. I don’t know exactly how much in each but I’d say I probably drive around half a million visitors every month to my websites and yeah, for the most part focus a lot of people know me from the Google AdSense stuff and display ads that’s where I have a big focus. But I also do affiliate marketing and I’m do some hardcore sales and all that stuff. So trying to get you know the revenue diversify and get more well rounded but That’s a little bit about me and my background.

Santiago Leon
Many users always ask how can you make money on the internet on the web? Obviously, a lot of stuff is free. Some people start ecommerce stores, but how did you get started with Google AdSense? How did you first hear of it? And how do you When did you start believing Hey, this could actually happen?

Ron Stefanski
Yeah, that’s actually kind of a cool story. So okay, so I’m trying to think of the year I don’t remember exactly it was like five or six years ago, I can’t remember the exact date. But basically, I was working on a website and I we talked about this before the call us disclose the websites just because I’ve had copycats and things so I’d love to but I can’t do that for you listeners out there, unfortunately. But I had a website I was building it out to help people with a specific problem working to do that. And I did that I was doing it part time. And Google AdSense started to make I think it was like it was like 10 or 20 bucks a day. Not not a ton, right. But you know, when you do the math You know, you’re looking at around 500 1000 bucks a month and I was like, Okay, this is there’s something to this right like it was a small amount. This was still it was my part time gig while I was working a full time job, so I ended up leaving that full time job when I started to see that momentum. And this is where I took my jumping off point and risk. I gave myself one year I had, you know, a savings account and all that and I was like, Okay, I got one year. I remember Santiago like month like 10 I was super like upset because I basically had failed website wasn’t doing what I needed to make some money, not enough money, and I was like, super, super upset about it. And having a really hard time with it. And then one day, by the glory of God, what the one website that I was working on. There was actually a Facebook group, I found a Facebook group, I talked to the moderators, I said, hey, I’ve made this resource for your audience. Is it okay if I share it? I did. And then they allowed me to. And after that, the website actually went viral on Facebook, which was kind of crazy. I’ve never ever experienced anything like this before. went viral. And as I remember, this was Valentine’s Day. My wife is the one my current wife at the time. She was my girlfriend. She was a fan. And she knew that I was like a workaholic. And I turned to I was like, the website’s going viral. Like, I have to redesign the page, there was a specific page, it was going viral. So I redesigned it. And then, you know, first day I made like, I don’t know, like two or 300 bucks on the page, which was crazy, right? Because I was like, Oh my god, you know, extrapolating that out, that’s almost 10,000 a month. And then like, the next day, it was like 500 and then I hit like, $1,000 in a day, mostly from that one page because it went viral on Facebook. So I was like, wow, you know, there’s something to this. And then any, any website anyone that’s heading experience with it, websites, they’ll go viral for a little bit and then it slows down, start to slow down and I thought okay, well what can I do to try to keep this up and I started to do some link building so but that was really when I discovered that AdSense was like a viable, you know, thing, because most people it’s like, oh, it makes 10 2030 cents a click, whatever, that’s nothing. Well, it’s not but when you have A lot of people clicking that. I mean, the house behind me It paid for the house, you know so. So that’s that’s the way that it can be if it goes really well.

Santiago Leon
Now, obviously Google AdSense recommends obviously like the top three things is like articles or tools out there that will get traffic. But for the blog articles, keep telling the audience what are the key components to make a good article and to be captured by Google and to get traffic to your website?

Ron Stefanski
Yeah, so generally speaking, so this goes deeper into like, you know, search engine optimization and keyword research. But generally speaking me, I’m a really big fan of creating content that answers the user queries. So I’ll just use a generic example. Let’s say you have a website about gyms you know, like gym owners or something like your gym gym specifically, let’s talk about gyms and exercise. Let’s just say fitness. Let’s make it more broad fitness. So what I would do, if you had a fitness blog is I would do something along the lines of Just questions that people are going to have in fitness. Right? So I always like think of like, who, what, when, where, why how so like, a good example right now would be what are extras or weight weightless exercises, you know, like creating content around finding what those keywords are that people are actually searching in Google. And this is where keyword tools come in finding what those keywords are. And then after you figure out what those keywords are writing content, answering those questions, I think that’s a really good way to start out when you’re in the beginning, because just answering questions, I mean, if you have some sort of expertise, you can do that. And those are always the everyone talks about like the longtail keywords, right? The longtail keyword phrases, those are always long tails, you know, there’ll be like four or five, six words in a phrase. So it’s just the idea of creating content around that. And, you know, in the beginning I mean realistically and people don’t like to hear this but realistically, your first like six months a year or have your blog or website it’s pretty thankless You’re not going to get a ton of, you know momentum going, there’s not gonna be a bunch of growth, just because Google really slows down websites and blogs in the beginning. So really, I just Yeah, when I start a website or a blog, now I don’t really write the content, I hire it out. And I have a team of writers to help me but generally, what I’ll do is I will answer those questions as longtail things. And you kind of just, you know, you look at 20 3040 of those different articles, you create them. And over time, you’ll just start getting traffic from Google.

Santiago Leon
Those are great tidbits. I’m a techie person, and I troubleshoot a lot of stuff with clients. And it’s interesting, because like the past three months, I’ve been writing articles because because of that troubleshooting question, for example, I had one client that didn’t know how to connect a Canon EOS camera to a Windows device. Google data, there was not many articles on it yet, but then I figured out and I wrote the article, and now it’s ready. And unlike unlike the top 10 via my website, so I’ve been doing what you’ve been doing, just type out the article, if you can’t find it on Google, you figure it out. write an article.

Ron Stefanski
Yeah. Yeah, really, it really is. That’s, I mean, I feel like people overthink it pretty often. And you have a leg up there. Because if you’re if you’re working with people, or you’re in a, let’s say, you’re in an industry, because people are, you know, when they’re starting out, like, I don’t know what to write about or what to do, if you’re in an industry. And you know, you have some expertise that most people don’t if you’re in sales or marketing of any sort, you know, a lot of the questions already, right, like those questions come by your desk every single day, or even if you’re in a trade, you know, there’s a lot of questions that people have. So just think what those are, write them down. And then, like I said, just I usually what I’ll do is I’ll go on to Google, I’ll search that particular thing that I’m trying to write about, look at what’s out there, and not that I’m copying. You should never copy but I’m just trying to find out what’s out there and what Google likes. And then I look at it and then if I’m looking at like I could do better than this, then you just create something better and you Usually when it comes to writing, I always say like create an outline and not like a formal formal, like difficult to put together outline like take like three minutes or five minutes and just write like, okay, here’s, here’s the first topic. I’m going to cover the second one, the third and maybe the fourth. And then just, you know, just write I just put the article together. But yeah, that’s a perfect example. You know, for you, you know, it was like a how to, and it sounds like it worked. But that’s a really good example of exactly how this works. And people just overthink it. Just don’t overthink it. Just start.

Santiago Leon
How much weight would you put in with backlinking?

Ron Stefanski
I am not the most popular guy with this, but I put a lot of weight into it. So I think it’s I think it’s really interesting because you’ll listen to you know, income school is one of them. I can’t think of one offhand, but a lot. I feel like a lot of people talk about link building and they’re kind of dismissive to it, and they’re like, Oh, you don’t really need to do it. And like yeah, you probably don’t need to do it, but I feel like by Doing it, you know, it’s like a fire, right? So if you have a fire, and you’re, you’ve got your fire and let’s say you put some gasoline on it, you get a few branches to go up and your fire is burning. But if you want to grow that fire and get it bigger, what do you do? You throw logs on it right? You’re and you add more things to it, dry leaves, that sort of stuff. So the idea is, is link building absolutely required to have success? No, I don’t think so. There’s plenty of websites out there that, you know, they just don’t do link building. And they succeed. But I would much rather keep my sanity and grow a business as I’m as I’m doing it. Because if you don’t do link building, give it a year, maybe a year and a half before you really see much in Google. When you start doing link building. Like I said, You’re throwing logs on a fire. And I’m not saying you should overdo it. But I think that there’s certain times like inflection points in the journey of creating a website or a blog, to where you need to look at link building a little bit and you need to say okay, let me throw a few links towards this, you know, 510 whatever and Then I’ll just continue on writing. So usually what I do is I will create a website about probably like, between months four to six, I’ll do a little bit of a link building campaign that could be, I mean, there’s a million different link building campaigns out there. But it could be guest posting, for example, it could be, I mean, there’s just so many different link building tactics out there, so I won’t even go into them. But let’s just say that you did, or you did guest posting. So just go out, do four, five guest posts, or you know, may even be featured on a podcast, you know, that sort of thing, get four or five links, and then just go back to writing. And I usually switch in between so I’ll have like a writing campaign. And then I’ll switch over to a link building campaign and a writing campaign and I switch over to link building and I’ve done that and that usually has gone pretty well. I will say two I’ve been working to do more Haro help a reporter out. So for those that don’t know, this is basically a source. Journalists are always looking for quotes from people experts. So if you are an expert in your particular field, you sign up for It’s free. And you’ll get three emails a day. And you basically say, Hey, I’m an expert in this particular field, here’s my quote, and you put it out there and help reporter out and respond to the journalists. And sometimes you get chosen for it. So those are the other things. But yeah, like I’m not, I think that link building is a necessary evil. And I actually like it quite a bit. Because I know most people hate it. They don’t want to do it. And they kind of lazy about it. And that’s a big competitive advantage for me.

Santiago Leon
So which topics would you avoid if a person had to start today that is so convoluted or so competitive? I know you mentioned about tech and fitness, but which topics would you avoid? And which topics that are kind of new trendy that you will start today? Hey, I think this topic is kind of new, not too competitive, and I can make, you know, some money on it.

Ron Stefanski
Some interesting questions, so. So the ones that I would avoid, I just have to say so finance, I think is a terrible area to go into. Not because the money like the money’s there. That’s why Finance is so difficult to go into. But the problem with finance if you create a blog or a website into there is that if you’re trying to do link building, you better have a budget because financial financial people generally speaking, it doesn’t even matter if you have the greatest content out there. If you try to do any link building, they’re gonna get great pay me, you know, like they’re always asking for payment there. I would also i stray very far away from any type of medical advice. Just because I don’t think it’s a smart I mean, if you’re a doctor, that’s one thing. I’m not so for me that liability is pretty scary. I don’t want to tell someone one thing or get into holistic cures and then all of a sudden someone’s like this Bs and try to sue me. So I usually stay away from that, but they call it like the why um, while your money your life, right? Like, that’s the whole thing that Google I don’t remember when they rolled out with this. I think it was like a couple years ago. But the idea was, if you’re going to create content that has a really significant impact on a person’s life, you have to be a very reputable person in that in that area. So if you have the credentials professionally, right, and you are really you know, you’re a certified financial planner, and this is the other, then sure, maybe you can go into finance and everything. But me personally, I stay away from those and like I said, medical stuff I’ll stay very far away from in terms of websites or things that I think our growing are seated to do really well. I mean, you have to think, especially right now, I feel like our economy, our society in general is going through a very fundamental change in regards to the ways that we work and the things that we’re doing because of this pandemic. And it’s funny too, because I was talking to my wife about this like we are filthy like I I was realizing that with this pandemic, like man, I don’t wash my hands nearly not you know, because I think people are starting to realize that like, it’s pretty dirty, whether we are so I think any business right now, that is that could be positively impacted by this. At this point in time anyway, in this climate is Going to be growing significantly, you know, you’re talking about work from home stuff, which is actually right up my alley, which is great. But anything really, I mean, it’s hard to pinpoint specific examples. But I’m just trying to think, you know, like, if you’re thinking about this stuff, and you’re looking at jumping in now, you may want to consider like home fitness, you know, that’s another one. A lot of gyms are closed, you know, or like, like cooking. That’s another one. A lot of people aren’t going to restaurants, you know, like, and I know that this isn’t forever. And I do think eventually things are going to I don’t know if they’ll go back to what the way they were, or there’ll be similar and variation, I’m not sure. But just thinking about the current climate. If you’re starting right now, look at the things that you look at what people are doing home improvements and other example, look at the things that people are doing, and think, Okay, can I make a website about that? But generally speaking, I mean, the other thing is, I’ll just say, if you have a really big passion and a particular thing, and it doesn’t exactly fit that narrative of Hey, this is exactly what I was doing. Just doing anyway, like I think especially for being The biggest thing is just start like, I can’t tell you how frustrating it is for me because I’ll speak to people, like I want to do this. And then I’m like, okay, I checked in a month later, and it’s just ghost town. You know, it’s like, why didn’t you start it? you’d already be a month into it. So yeah, I would say try to focus on things that are positively impacted by the current situation. I think that things are going to be altered in the future. And I think there’ll be a lot more remote workers like that sort of stuff. So focus on that in the beginning, and you know, if you can, and if not, that’s okay. Just do something that you’re passionate about. You want to do,

Santiago Leon
you know, like, you’re talking about how you have many websites. I actually started a Coronavirus news website back in March when the things started happening, but I didn’t really put too much time to it. I wish I did. But yeah, any trendy topics out there, of course, preferably wherever you’re passionate about. And of course, there’s some topics that are a little bit a little bit more stuffy, you know, like finance, like you’re just saying or medical or health and fitness that could be really stuff But good a good topic about hope fit like, home fitness because I mean, my gym is open, but I don’t not plan to go there anytime soon. Yeah,

Ron Stefanski
yeah. And I mean, I’m also education you know, I think about education now, you know, home home, you know, people have education homeschooling in that. I don’t have that expertise. But I can tell you right now, if I had a kid, I don’t have kids yet. If I had a kid right now, no chance would I send them to school, but with what’s going on? I would have to do homeschooling. I mean, people are being forced into this and like I said, I don’t think this is forever. But I also don’t think that this is just something that’s going to happen and then go away immediately. I think that this is going to fundamentally change the way that people remote work happens remote schooling happens. Cooking, you know, there’s a lot of different opportunities out there. So you know, it’s a lot of people are looking this as as doom and gloom and a lot of people got laid off from their jobs. And that is a tough situation, but at the same time, you know, embrace it. Embrace the suck, if you will. Find a way to try to do something to make it work in your favor because there’s a lot of different ideas out there and a lot of different things right now that can be started. And they always talked about this in the last recession. You know, I don’t remember what ones were created. It might have been like, Don’t quote me on this, but like Instagram and like, a few of these different platforms, Dropbox, yeah, Dropbox, a billion dollar companies, right? When were they created during a recession? So I’m not saying everybody on here is going to get to that point. But hey, if you can get one fraction of a billion, you’re in a pretty good shape. So you know,

Santiago Leon
I totally agree. Like I’m really excited to know in a couple months, I mean, a few years what like, yes, that company was started back then. And I’m, like, pandemic, really excited, really wait and see what happens. Tell us a few tools that you use to make your content. Good.

Ron Stefanski
So I use quite a few different tools. If you go on to the one our professor website at the resources area where I talk about some of them, but recommend tools for me. So first off, hosting, I like to siteground that is the host that I use personally, it’s interesting because a lot of people will be like, well, I heard about Bluehost or heard about these other ones. I’m not a big fan of those, I haven’t had the greatest experience. I personally like siteground. They have not only when I started, I started out and I was kind of smaller, right. And I had like a beginner plan. But I’ve scaled very, very large on siteground, which is why I like it. Because if you’re able to scale and it’s like I’ve stuck with them for a long time. So that’s my hosting. In terms of tools. I’m a really big fan of Thrive Themes, is a platform that I talked about on my website and everything. It’s really nice, because they have really like, and I don’t remember how much it is a year. It’s like, I don’t know, to 250 a year or something like that. But they have this annual membership to where you get access to all their tools. Their tools are pretty awesome. They have the thrive, thrive theme builder that they recently released. And when our professor the website that I have is built on that theme builder, and it’s pretty snazzy, you can do some pretty cool things in there. They just released They also have thrive architect which, especially for beginners, this is this is how I found them. I had a big problem I was trying to, I wanted to make a page look cool, right? Like I wanted to make it like do these cool things, and put all these cool graphs and stuff, but I didn’t really know how to do it. So thrive architect is cool because it’s kind of a point and click system to where you can just add those elements in. Generally speaking, you don’t want to do that on every page of your website. Like I’ll use it on like my homepage, and like with my about page, a few different pages, but like all your blog posts, you want them to load quick. So when you when you’re doing those, you may want to try to get away from the tools as much as you can just increase the page load speeds. But yeah, those are, that’s probably one of the biggest ones that I use. And I’m a big fan of other ones that I use for the most part. I mean I use now I use Active Campaign as an email provider. I do a lot on email lists and things so I use that because it has a lot of different triggers and things for beginners. AWeber stuff like that is fine. To thank for blogging, I don’t do as much This is I used to, but Fun fact, I was about halfway through my doctoral degree before I stopped because I was like, I just want to work for myself anyway. So one of the tools that I found in that is, it’s called dragon. Naturally Speaking, I know what they have, like Cortana and all these others. But a tool. You know, we talked about writing blogs earlier, like you can right up to like 150 words per minute, right? You know, in quotes, for those that are listening to podcasts. You’re not really writing, you’re just talking through the actual blog posts, like coming out with an outline, and then say, Okay, this is what I’m going to cover, and then talking through it, right, like, that’s what I do on my YouTube channel. Now. Now that I’m established by using a tool like that to help you quote unquote, write quicker, it was a game changer, like and I did, I found that out in my doctoral program, and it was like I was writing these 20 page papers every week in addition to everything else. So it was just like, how can I save time with us? So I think that’s a big one. I’d say that’s probably you know, for me, really that the Thrive Themes that I talked about. They They cover a lot, a lot of different tools that you need within it. So that’s why I can say I use Thrive Themes because they have stuff for, you know, like building pages and collecting emails and all these different tools within that. So I’m a big fan of them.

Santiago Leon
So yeah, so much good information from Iran. I mean, I mean, I was really fun of your material, your content these past couple months, I think since February, to be honest. And you know, just running websites, I run like a couple of content websites, but I need to work on like, the whole monetization, and just learning so much taking notes. And this stuff is so like, it’s like, anyone can do it. Because like, the startup costs are so low, you know, start a website. It’s not, you’re not going to buy a building and buy, you know, you know, who spent like $1,000 because spending like less than 100 bucks, but a lot of good stuff out there. What is the best way to reach you to know more about you?

Ron Stefanski
Yeah, so before, before we jump off, I just want to talk to that point you just met something that’s really important to me. So when I was, you know, working full time other people I was I always had the entrepreneurial itch. I think some people do. And they were like, I really, I really want to be successful with stuff and they just don’t know exactly how to do it. And that was kind of the issue that I had. So, you know, you look at like franchising, or you want to start a franchise, okay. You have, I don’t know what 1020 3040 $50,000 No, I don’t have that. So then it’s like, you’re looking at all these different business models. And you think, Okay, do I want to go do you know, landscaping, if there’s anything wrong or landscaping but I did that today? That is back breaking work. That’s tough stuff. So you’re trying to find something that you can do while still working a full time job? And I think websites are, I think they’re the answer to that. I really, really do because I did it myself. And I just feel like for the low startup costs, which you mentioned, which is really important, but not only that, the fact that you can, I mean, my wife and I we went to we just talked about this before the call. We went to Puerto Rico. We just got back from a trip in Puerto Rico. All I had to have You know, I’m in the middle of friggin Puerto Rico in the middle of like this Yankee forest, they have a place where they’re, and we’re in this little Airbnb thing. And I was able to do my work. And not that I was, you know, spending eight hours in a day. But hey, I had to check a few emails, how to do things, I was able to work. So being able to work remotely. And then like, when it comes to making money with websites, I think that’s a big thing too, because there’s so many different ways to do it, right? Like I use Google AdSense. But there’s, I just wrote a, like a guide on my website and wrote one about the best video editing software tools for YouTube, right. So that’s a great example of a tool or something that can create and then it’s not making money now. But eventually I could do affiliate marketing to that, right. And I could start having those tools and maybe get some good affiliate marketing. I also have another one on like best online course platforms. That’s another example of one that I create these guides and there’s affiliate marketing there too. So there’s just so many different ways to make money with websites to so it’s such a low startup costs. It takes time. It’s a a hell of a grind. And I’m sure you’re familiar with that, too. It’s really difficult in the beginning, but once you figure it out, you can make a very, very good living. And it could be affiliate marketing display ads, you can have a course yourself informational products, start a community, there’s so many different things that you can do. So, yeah, I just had to go off on that roof because I know, right? Yeah, no, I think people I think people really need to hear that and understand that like, this is it like this? Like, the internet’s not going away? You go to sleep, your website’s still running it you know, it’s open 24 hours a day. It’s not going away? Absolutely. It’s tough in the beginning. I promise it’s really tough in the beginning, but if you stick to it, it’ll go well, but anyway, yeah, so sorry, I had to go on that but I don’t go for Yeah, people looking to find me. So obviously, I mean, just one our professor comm all spelled out is a great way to find me. You can find me there or just if you’re going on to YouTube, you can search again the same name and you’d be able to find my channel there as well.

Santiago Leon
Ronson fan ski from one hour, Professor Give us some closing words before we go home.

Ron Stefanski
My closing words for anybody that is that is thinking about this or they’re like, well, I should but just forget about the but get rid of like that whole like doubt in your mind. Just do it because the reality is, and this is I’ve done it too. You’re gonna start, you’re gonna fail, you’re gonna fail at something that’s okay. That’s fine. I think people are really, really scared of failure. And I don’t understand why. Because when you fail, you’re really just learning. It’s just a lesson. I mean, it really is. It’s all failures. So just start like begin tomorrow begin right after you hear this podcast, just say, Okay, you know what, I’m just gonna dive into it. I’m going to start, you’re gonna struggle in that beginning, but make yourself like, I’m a big fan of doing what they call productivity goals. So I don’t I never focus on especially when I start a website, I don’t focus on revenue. I don’t focus on traffic. I don’t focus on most traditional business metrics. What I focus on is the things that I can control, right? So if you’re starting to focus on the things thing that you can control make it so that every day, for one hour a day for a whole month, you are focused on creating your website. If you do that, you’ll get to the end of the month, you’ll actually be really far ahead to where you thought you could be. And you’ll be really, really like psyched up and proud because you’ll actually start something and get it going. And then you know, the sky’s the limit, but just be ready to fail. You’ll have your you’ll have your setbacks, just don’t give up. Just slowly have those problems and then keep moving forward.

Santiago Leon
So much value in this podcast. I could x hundred more questions, but we’re out of time, Ron, I appreciate you coming on to the Leon productions podcast.

Ron Stefanski
That’s awesome. Thanks for having me.

Transcribed by https://otter.ai