Snapchat+ Tops 1 Million Paying Customers

Snapchat+ hit the one-million mark a little over six weeks after launching the $3.99-per-month service at the end of June.

On Monday, Snap is introducing four new features for Snapchat+: priority Story replies, making your replies will be more visible to Snap Stars; post-view emoji, letting you select an emoji friends will see after they view your Snaps; new Bitmoji backgrounds, like gleaming gold or a beach paradise; and new app icons to replace the default Snapchat app icon on your homescreen.

Those are in addition to the seven features in Snapchat+: ghost trails on the map (to see where your friends who share their location with you have been in the last 24 hours); best friends forever (pin your No. 1 BFF); Story rewatch indicator; custom app icons/themes; a Snapchat+ badge; friend solar system (see a “Best Friends” badge on someone’s Friendship Profile, which means you’re one of each other’s eight closest friends, or a “Friends” badge which means you’re one of their eight closest friends, but they’re not one of yours); and the ability to access Snapchat messaging functions on the web.