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Apple’s Move to Block User Tracking Spawns New Digital Ad Strategies

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Apps and advertisers are looking for other ways to connect with consumers and target ads, as the iPhone maker prepares to roll out an update allowing users to limit ad-tracking. Coming changes to Apple’s iPhone software will let users decide whether to let apps track them for targeted ads, pushing advertisers and developers to adapt […]

news

Apple’s Move to Block User Tracking Spawns New Digital Ad Strategies

Posted on

Apps and advertisers are looking for other ways to connect with consumers and target ads, as the iPhone maker prepares to roll out an update allowing users to limit ad-tracking. Coming changes to Apple’s iPhone software will let users decide whether to let apps track them for targeted ads, pushing advertisers and developers to adapt […]