How Fall Guys, a battle royale game with jelly beans, became this summer’s mega hit

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Fall Guys has rapidly become the hottest games of the summer, attracting millions of players within a month of its release. What is Fall Guys? How did it get so popular? I try to answer these questions and more, with help from @Mediatonic co-founder Paul Croft, @OmdiaHQ's @adloquia and @AmpereAnalysis' @PiersHR: @FallGuysGame #FallGuys — […]