Apple hires Amazon Video executive James DeLorenzo to lead sports division on Apple TV

Apple continues to hire professionals to improve its Apple TV+ on-demand video service. The company has now hired executive James DeLorenzo, who has led Amazon Video’s sports division since 2016. DeLorenzo was also Senior Vice President of Audible, Inc., an Amazon company focused on audiobooks and storytelling.

Apple is signaling its intent to lean more heavily into sports programming and potentially invest millions in live sports rights.