eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta’s ad sales; filings: Instagram was ~30% of Meta’s global business in early 2022 (Aisha Counts/Bloomberg)

eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta’s ad sales; filings: Instagram was ~30% of Meta’s global business in early 2022 (Aisha Counts/Bloomberg)

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