Google AdSense users got an email recently from Google about upcoming changes to their mobile users. With the higher volume of AdSense users, and most people checking their results on their mobile device, Google will revamp their AdSense mobile site version to make it user friendly on their devices. Google also said they will stop supporting the AdSense mobile application over the next few months. They said their goal is improve mobile experience and provide more features and functionality.
To deliver a richer experience on mobile, we’re investing heavily in creating a responsive web interface.
Google Adsense
Our goal is to improve the AdSense mobile experience by giving you more features and functionality much faster than we can today.
As we move towards this goal, we’ll stop supporting the AdSense mobile application over the next few months.
In the meantime, stay tuned for updates on the AdSense mobile web experience!
The Google AdSense App is available for iOS and Android, but there hasn’t been major updates to the apps in quite a bit compared to the other Google apps like Docs, Sheets, Calendar, Maps, Photos, Earth, Gboard and Analytics. Google depreacted the AdSense app for iOS and Android these past couple of months.
Back in July, Google announced the decision to deprecate the apps. Google says the decision to sunset the AdSense app was made after the company conducted a review of its mobile strategy.
In an announcement, the company states:
“By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.”
There’s room to grow when it comes to AdSense on mobile. Google says only a third of users access AdSense from mobile devices.
AdSense allows publishers to easily place advertising on their sites, with Google offering mobile apps to track views and revenue.
The current website will presumably become a Progressive Web App that can be easily pinned to homescreens and appear in the app launcher on Android.
Will you miss the AdSense apps for Android and iOS? Are there any features that the web application does not include yet, but can be found in the mobile apps for Android and/or iOS? As usual, feel free to drop a comment below.
Video Transcript
what’s up guys thank you all so the Adsense allows publisher to easily place advertising on this side with Google offering mobile apps to track views and venue well to denounce to that it is killing my android and iOS clients with the web position as an upcoming alternative Google’s replacement is the web with the company explicitly noting how much will be an area where we continue to match the current web site will presumably become a progressive web app that can be easily pin to home screens and appear in the app launcher on and ride managing in a common web application that’s pool all platforms we will be able to deliver Adsense features optimized for mobile much faster than we can today this chart owner of Adsense for Android and iOS will take place over the coming months an exact timeframe has not been specified but it sounds like accepting installs will stop working after they are removed from apps code by the end of 2019
About Google Adsense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US $3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. Over 11.1 million websites use AdSense.
Google uses its technology to serve advertisements based on website content, the user’s geographical location, and other factors. Those wanting to advertise with Google’s targeted advertisement system may enroll through Google AdWords. AdSense has become one of the most popular programs specializing in creating and placing banner and responsive ads on website and blogs. Responsive ads adjust themselves based upon user’s device size. These advertisements are less intrusive and the content of the advertisements is often relevant to the website. Many websites use AdSense to make revenue from their web content (website, online videos, online audio content, etc.), and it is the most popular advertising network. AdSense has proved particularly useful for generating advertising revenue for small websites that do not have sufficient resources or other major sources of revenue. To display contextually relevant advertisements on a website, webmasters place a brief Javascript code on the website’s pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. Google has removed the policy of limiting AdSense ads to three ads per page. Now, Adsense publishers can place several AdSense ads on a page given there is sufficient content on a webpage. According to Google guidelines on ensuring proper ad placement[9], advertising and promotional material should not exceed page content.
Some webmasters put significant effort into maximizing their AdSense income. They do this mainly by following best practices:
- They produce good quality content that attracts and engages users and provides good user experience.
- They follow webmaster guidelines.
- They avoid flooding their website with advertisements.
- They do not try methods that encourage users to click ads. Google prohibits webmasters from using phrases like “Click on my AdSense ads” to increase click rates. The phrases accepted are “Sponsored Links” and “Advertisements”.
- They do not link or redirect to websites with a poor reputation.