Ahead of Spotify’s upcoming Stream On event, where the company is expected to announce a redesigned home feed and other updates, the company today launched a new AI feature called “DJ” to better personalize the music listening experience for its users. Similar to a radio DJ, Spotify’s DJ feature will deliver a curated selection of music alongside AI-powered spoken commentary about the tracks and artists you like, using what Spotify says is a “stunningly realistic voice.”
The idea, explains the company, is for Spotify to get to know users so well that the DJ can choose what to play for you when you hit the button. Or, as Spotify says, it’s putting an “AI DJ in your pocket.”