Understanding Marketing Contact Limits in HubSpot

HubSpot offers different plans, each with its own limit on the number of marketing contacts you can have. Knowing these limits is crucial to managing your contacts effectively and avoiding unexpected costs.

Marketing Contact Limits by HubSpot Plan

  • Starter Plan: Includes up to 1,000 marketing contacts.
  • Professional Plan: Includes up to 2,000 marketing contacts.
  • Enterprise Plan: Includes up to 10,000 marketing contacts.

If you need more marketing contacts, you can purchase additional ones within each plan. The cost per contact decreases as your contact database grows, making it more economical to expand your marketing reach over time.

Total Contact Limit and Types

HubSpot allows for a total of up to 15 million contacts, which can include both marketing and non-marketing contacts:

  • Marketing Contacts: These contacts can be targeted with marketing emails or ads and are counted against your plan’s contact limit.
  • Non-Marketing Contacts: These contacts can be stored for free, but they cannot be included in marketing campaigns or receive marketing communications.

Monitoring Your Contact Count

HubSpot sends notifications when you are approaching your contact tier limit, helping you stay aware of your usage. To monitor your contact count at any time:

  1. Log in to your HubSpot account.
  2. Click on your name in the upper right corner.
  3. Select Account & Billing to view your current contact count.

By staying informed about your contact limits and usage, you can effectively manage your contact database and ensure your marketing efforts remain within budget.