YouTube passes $3B in global consumer spending on iOS

In the most recent months, YouTube ranked #3 among all non-gaming apps by global lifetime consumer spend as of October 2021 — just from their iOS revenue. As the world saw a shift in day-to-day routines, consumers spent an increased amount of time video and music streaming.

It is notable that YouTube is also not only the #3 application overall by global app store consumer spend of all time, but also #1 live streaming app by spend (combined on iOS and Google Play as of October 10, 2021).