Google parent company Alphabet will buy Fitbit, according to an announcement Friday, putting the tech giant head-to-head with Apple in the fitness tracking space.
Fitbit, Inc. is an American company headquartered in San Francisco, California. Its products are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.