When you’re running email marketing campaigns, it’s crucial to monitor the performance of your emails, especially for bounce rates. Bounced emails occur when a message is sent but cannot be delivered to the recipient’s inbox. This can affect your sender reputation and overall campaign success. Fortunately, HubSpot makes it easy to check for bounced emails. Here’s a step-by-step guide to help you identify bounced emails in your HubSpot account:
Step-by-Step Instructions
- Login to Your HubSpot Account:
First, log in to your HubSpot account to access your marketing tools. - Navigate to the Marketing Email Section:
In the HubSpot dashboard, go to the top menu and click onMarketing
, then selectMarketing Email
from the dropdown. This is where all of your email campaigns are listed. - Select the Sent Tab:
Once you’re in the Marketing Email section, click on theSent
tab. This will display all the email campaigns that have already been sent from your account. - Choose a Specific Campaign:
From the list of sent emails, choose the campaign for which you want to check bounce information. Click on the campaign name to open its details. - Open the Recipients Tab:
After selecting the campaign, you’ll be taken to a detailed report of the email performance. To view the list of recipients, click on theRecipients
tab at the top of the page. - View the Bounced Emails:
On the left side menu, look for theBounced
tab. Selecting this will show you a list of all the email addresses that experienced a bounce during that campaign.
Why It’s Important to Check Bounced Emails
Monitoring bounced emails is essential for keeping your email lists healthy and ensuring effective communication with your audience. High bounce rates can negatively impact your sender reputation, leading to potential issues with deliverability in future campaigns. By regularly reviewing your bounced emails, you can take steps to improve your email list, such as removing invalid addresses or contacting recipients through alternative channels.
By following the above steps, you can easily track bounced emails in HubSpot and keep your email campaigns running smoothly.