L’Oreal Unveils HAPTA And Brow Magic

The L’Oreal Groupe today at CES 2023 unveiled two new technology prototypes that expand access to beauty expression. HAPTA, the first handheld, ultra-precise computerized makeup applicator, is designed to advance the beauty needs of people with limited hand and arm mobility. L’Oréal Brow Magic, is the first at-home electronic eyebrow makeup applicator that provides users with bespoke brows in seconds.

The company has developed innovative technology in the past few years to help hair salons save water, and offer consumers a streamlined tool to apply hair color without the usual mess. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 3,000 tech professionals, L’Oréal is focused on inventing the future of beauty and becoming a beauty tech powerhouse.