Meta Considers Allowing Instagram and Facebook Users in Europe to Pay for Ad-Free Experience

Meta is considering paid versions of Facebook and Instagram that would have no advertising for users in the European Union, three people with knowledge of the company’s plans said, a response to regulatory scrutiny and a sign that how people experience technology in the United States and Europe may diverge because of government policy.

Meta would also continue to offer free versions of Facebook and Instagram with ads in the E.U., the people said. It is unclear how much the paid versions of the apps would cost or when the company might roll them out.