When advertising products via Google Shopping or listing them for free, each item must include a valid price. If you’re seeing the “Missing product price” warning in Google Merchant Center, don’t worry — this guide will walk you through why it’s happening and how to fix it quickly.
Why This Issue Happens
Google Merchant Center requires every product to have a valid [price] attribute. Without a price:
- Your product won’t appear in ads or free listings.
- The listing is considered incomplete and doesn’t meet product data requirements.
How to Fix the Issue
You can resolve this by adding a valid price to your product listings, ensuring it matches the price shown on your product’s landing page and follows Google’s attribute formatting guidelines.
Fixing Products One by One in Merchant Center
- Go to the Products section in Merchant Center.
- Click the “Needs attention” tab.
- Use the filter icon to isolate affected products.
- Click the product title, then select Edit product.
- Enter a valid [price] value for that product.
- Click Save.
Fixing Multiple Products at Once
- Go to the Products section, then the “Needs attention” tab.
- Filter to show affected items.
- Click the Download icon to export a .csv of all affected products.
- Cross-reference the exported list with your product feed and ensure each product has a price attribute.
- Re-upload your corrected data using your preferred method (e.g., Google Sheets, Content API, or file upload).
Next Steps
After correcting and re-uploading your data:
- Google will process your updates.
- Once the price attributes are validated, your products will become eligible again for ads and free listings.
Keeping your product data complete and accurate — especially pricing — ensures visibility and eligibility across Google Shopping. Regularly audit your feed to catch these issues early.