Are you a small business owner and you get a lot of calls from Yelp selling you to invest in their ads? Well Yelp is a informational site and it doesn’t post Google AdSense ads.
Over 80% of Yelp’s revenues comes from local advertisers. In 2015, Yelp had over 110,000 local businesses advertising on its platform.
Yelp has had a difficult time monetizing the business of recommendations into a growthie tech company that can can compete with the biggest tech companies out there like Facebook and Google.
I use Yelp exclusively to look up restaurants I’m already in, just to verify whether the bartender is a bitch—or I am.
— Mariah Plante (@mariah_plante) November 12, 2019
Yelp as a company is going through a couple of transitions. From a consumer side, it’s going through a transition of being purely an information or a research site to one that’s more transactions oriented. If you could actually go to the site, see those reviews and make a reservation at one of those sushi restaurants or order delivery through a partnership that Yelp has developed with GrubHub. So it’s moved from being a purely information site to being more of a transaction site.